Work & Results

Case studies.

Real numbers from real clients, pulled straight from Google Search Console and Ahrefs. No cherry-picked vanity metrics, just what changed and the work that changed it.

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Case Study

How a four-office Utah law firm grew its Google visibility 2.5x

Real numbers from a current SEO client, pulled from Google Search Console and Ahrefs.

Client
Utah estate planning firm (4 offices)
Practice
Flat-fee estate planning and elder law
Offices
Farmington, American Fork, Ogden and Park City, Utah
Services
Technical SEO, content, local SEO, monthly reporting
  • 2.5x
    Google search impressions
    25.2K in June → 64.3K in September
  • +149%
    Clicks from Google
    278 → 691, June to September
  • 30+
    Page-one rankings
    out of 52 tracked searches
  • Featured
    In Google's AI Overviews
    for Utah estate planning questions

The challenge

When monthly SEO began in June 2026, the firm's site sat at the top of page two, with an average Google position of 12.7. Plenty of people saw the firm in search, but few clicked through. A recent website rebuild had also left 74 old URLs to clean up, and two core searches, including “living trust utah,” had dropped out of Google’s results.

What I did

  • Cleaned up the technical foundation: schema markup, rewritten titles and meta descriptions, 74 legacy URLs from the old site, and oversized images.
  • Published new content every month, including SEO blog posts, a Salt Lake City location page, and an inheritance-dispute content cluster that reached page one.
  • Added FAQ content with FAQ schema to high-intent pages like Cost of a Will.
  • Tightened internal linking and fixed keyword cannibalization so the right page ranks for the right search.
  • Kept all four Google Business Profiles active with monthly posts.
  • Sent a plain-English report and forward plan every month.
Google search impressions by month (2026)
Google search impressions per month, June to September 2026.

Sources: Google Search Console via monthly client reports (June 1–30 vs. September 1–29, 2026); rankings from Ahrefs Rank Tracker, September–October 2026. Results vary by market and competition.

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